More Filipinos here and around the world prefer ABS-CBN as the most trusted and most credible television station in the Philippines on election day where almost every major and minor television station in the country have their own special coverage on the 2016 national election, and it seems that most viewers chose to tune in to the network's flagship news program TV Patrol for the latest news and updates on the outcome of the said event.
Based on data from Kantar Media, TV Patrol was the most-watched television program last May 9, 2016 with a national TV rating of 31.1% which is about eight points higher than its rival news program. Aside from TV Patrol, there are no doubts that many viewers were glued in to ABS-CBN's extensive and comprehensive coverage of the elections according to its trusted ratings provider Kantar Media until it wrapped up, beating regular programming and special coverage of its rival network GMA 7.
But not only that, Filipinos have also catched up on the latest happenings on the 2016 elections through live streaming on ABS-CBN's pioneer online entertainment service iWantv and news.abs-cbn.com enabling them to stay informed anytime, anywhere. ABS-CBN News also gave importance to the voice of the people throughout the election period through social media listening as Filipinos online were aware of the latest developments on the national elections on Facebook and Twitter.
The success of ABS-CBN's intriguing special coverage on the 2016 national elections is certainly a victory for credibility, but also it is an impressive victory for the Filipino family after choosing their future leaders for the benefit of the future. With this success, ABS-CBN will continue to deliver fair and unbiased journalism in the service of the Filipino people worldwide. And as Naruto would have to say, "BELIEVE IT!!"
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